What I Do
I help companies build, scale, and lead digital products — from hands-on development to strategic leadership.
With 20+ years of experience in software development and product leadership, I've worked across industries and company sizes, from startups to enterprise. Today I orchestrate AI agents and automate processes — with the understanding of a developer who knows what's happening under the hood.
I passionately tinker with new technologies and build prototypes. Not because I have to, because I love it! ❤️
Product & Tech Leadership
Interim CTO / CPO. Embedded in the team, not coaching from the sidelines. Defining strategy, building teams, and making sure things ship.
- Product strategy & roadmap
- Cross-functional team leadership (10+ people)
- Technical due diligence for M&A
- Budget & resource planning
- Stakeholder alignment & planning
Software Architecture & Development
Hands-on development alongside architecture decisions. Not just drawing diagrams — writing production code.
- Laravel / TALL Stack (Tailwind, Alpine, Livewire, Laravel)
- System design & software architecture
- API development & third-party integrations
- Code quality, reviews & mentoring
AI, Automation & DevOps
Orchestrating AI agents, automating workflows, and running infrastructure. From AI-powered process automation to CI/CD pipelines to release management.
- AI agent orchestration (OpenClaw, Claude, etc.)
- Workflow automation (n8n, custom tooling)
- CI/CD pipelines (including Fastlane for mobile releases)
- Cloud infrastructure (AWS, auto-scaling)
- Release management & QA automation
Internationalization
Expanding digital products to new markets — not just translation, but adapting processes, legal requirements, and infrastructure.
- Regulatory & compliance adaptation
- Scalable multi-tenant architectures
- Multi-market product rollouts
- Localization strategy & tooling
E-Commerce
Building and scaling online shops — particularly Shopify and headless commerce setups.
- Rapid store launches (concept to live in days)
- Shopify setup & customization
- Product catalog & fulfillment integration
- Headless commerce architecture
IoT & Embedded
Technical direction and hands-on involvement in IoT projects — from protocol decisions to 3D printing to quality assurance. Not an embedded dev, but right in the thick of it.
- Technical direction (MQTT, protocol design)
- Hardware prototyping & 3D printing
- HTMX for embedded interfaces
- Testing & quality assurance
- Energy monitoring & smart home systems
What others say
“Working with Marco felt like having a full agency at our side — but with sharper ideas and a lot more personal commitment. When things got tough, he was always the one we could count on.”
"What I appreciate most about Marco: He won't sugarcoat things, he'll challenge your ideas and often make the end product better. If you're not ready for honest, direct feedback, he might not be the right fit."
"In just one weekend, Marco and his team delivered what two larger agencies couldn't: a running delivery service that kept our business alive during the lockdown."
"At empuxa, Marco and I built products from idea to launch together. Always aiming to be faster and more pragmatic than the rest. The company may be gone, but Marco's way of working hasn't changed: hands-on, honest, and always one step ahead."
